Marketing Week

I've done a few promotions (paid and free) in the past, but I find that besides Bookbub, it's extremely hard to get a good return on investment (ROI). BargainBooksy gets high results, but when you've got to lower your price and deal with a price per book (PPB) of ~$0.35, you need a high amount... Continue Reading →

Full Price Promos

As a small press author, I can't always get my publisher to price down my book for promotions, yet most promo sites are all about $0.99 and free e-books. I've been experimenting with the few sites which allow books above $2.99, and here's what I've found: Book Reader Magazine - absolutely useless. Not a single sale... Continue Reading →

Social Media Management: Facebook

These last four weeks, I've run the majority of my publisher's social media pages. At first, I spent 10+ hours a day designing posts, responding to comments, and researching different areas to improve our reach. The most time consuming part? Redesigning all headers and profile images. I'm a big believer in an organization's main page... Continue Reading →

Internet Cliques?

Social Media – the cliques of the internet. While the pack of internet folks moves from one to the next, there’s always some that stay behind. Memes joke about the two sides of Tumblr – of Pinterest. Digital anthropologists study them like physical civilizations. I stare and slink away back to dead bodies. Dead bodies... Continue Reading →

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