Book Expo Year 2

Once again, my day job sent me to Book Expo America (BEA) for the second time this year. 2019 has been a bit insane for me. We're expanding rapidly, looking to push new markets, so while last year involved a lot of floor time between meetings,  I spent 99% of this year in meetings with... Continue Reading →

Marketing: Instagram/Facebook Ads

Recently, my vacation to Iceland led to an offer for $30 in advertising credits. If you want a quick summary, don't unless you: 1) have a significant Instagram following; 2) have the time and money to lose; and 3) have a book on sale. That seems to be the only people I've seen with success... Continue Reading →

Review: Red Sister

Title: Red Sister Author: Mark Lawrence Stars: ★★★★ 1/2 (4.5 stars) While I've followed Mark Lawrence on Twitter, I actually hadn't read anything he'd written, but my brother recently picked up this book (and subsequently powered through the city). He hasn't stopped talking about it since, so when I needed a book for a flight, I picked up Red... Continue Reading →

Weekend Experiment: 99c Sale

Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →

Testing Writing Hacks: First 3

Growing up with YouTube, I grew up with the 'hack testing' video genre. Five minutes testing ten second micro-clips and showing the ridiculousness of it all. Most of them are beauty related. Be it the clock-work TroomTroom tests by SimplyNailogical or the less frequent social media playground traversed by Safiya Nygaard (or my personal favorite,... Continue Reading →

#6books6months

I'm cutting this month by month release schedule at six. From here forward, I'll space the remaining six books out for my sanity and my wallet. In the age of the indie author, no marketing isn't reality. Though my books are selling steadily, continuing would result in my buying covers faster than I recuperated the... Continue Reading →

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