Debating YouTube

The majority of humans seem to enjoy watching others. Specifically, interesting others. I mean, the fact that "people watching" exists says an awful lot. It's why realities shows do well. It's why youtubers do well. We like seeing what other people do, and if we can do that without being watched ourselves, all the better.... Continue Reading →

Releases, Marketing, and Tours

April has been intense. I took my comprehensive doctoral exams, released my second book, and reinforced a book tour. Despite what some PR or marketing companies would tell you, blog / book tours don't run themselves. The PR/marketing folks also aren't 100% going to run them for you. Ultimate Fantasy Books (UFB) are a favorite... Continue Reading →

Outsourcing

April - a month from Hell this year. Why? My comprehensive examinations are next week. An entire week of 8-hour exams. As a PhD in Biological Anthropology, I'll be testing in Trauma (Forensic / Physical Anthropology), Evolution (Hominin / Molecular Anthropology), and Biomechanics (Mechanical Engineering / Anthromechanics). The process is exhausting, and I've balanced this... Continue Reading →

Internship Post: Facebook

Marketing is difficult. My publisher has a list of promo pages and paid for promotional companies that we can refer to; however, there's not a step-by-step list on how to market. It isn't their fault. Even large publishing companies don't necessarily do that. In fact, that's why I even have an internship! Because the literary... Continue Reading →

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