Marketing is difficult. My publisher has a list of promo pages and paid for promotional companies that we can refer to; however, there's not a step-by-step list on how to market. It isn't their fault. Even large publishing companies don't necessarily do that. In fact, that's why I even have an internship! Because the literary... Continue Reading →
Marketing: Guest Posts
I just finished writing 3 guest posts in a single day. While I love writing, blog posts can become repetitive so quickly. Every time I open a new draft, I consider everything I've written before and what else I can say to help you. Today - we're talking about guest posts. Back in the early... Continue Reading →
Marketing: Taking the Leap
How do you judge your marketing success if you don't have direct access to book sales? Well, to some degree, you can't judge individual campaign types or individual ad success. Amazon rankings can help, but once again, the system there is comparative and inconsistent. When publishing traditionally, you generally get schedule reports with paychecks. Mine... Continue Reading →
Reviewers: Solicited and Random
Reviews sell books. They're also a pain. Depending on what website you believe, as few as 1% of readers might actually write a review. For authors, that's unfortunate. Reviews (as mentioned in the first line) sell books. Good, bad - they increase your presence online. Now, there are solicited reviews as well as these random... Continue Reading →
Chain Stores – B&N
On my summer To Do list of marketing madness, I've spent the last week or so reaching out to my local chain stores / book giants. Since Borders closed, the main book giant in my region is Barnes and Noble. Nice, big (in a Fox Books sort of way) with chocolate, toys, and coffee to... Continue Reading →
Eli Celata 