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Marketing Week

I've done a few promotions (paid and free) in the past, but I find that besides Bookbub, it's extremely hard to get a good return on investment (ROI). BargainBooksy gets high results, but when you've got to lower your price and deal with a price per book (PPB) of ~$0.35, you need a high amount... Continue Reading →

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Marketing: Instagram/Facebook Ads

Recently, my vacation to Iceland led to an offer for $30 in advertising credits. If you want a quick summary, don't unless you: 1) have a significant Instagram following; 2) have the time and money to lose; and 3) have a book on sale. That seems to be the only people I've seen with success... Continue Reading →

Weekend Experiment: 99c Sale

Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →

Social Media Management: Facebook

These last four weeks, I've run the majority of my publisher's social media pages. At first, I spent 10+ hours a day designing posts, responding to comments, and researching different areas to improve our reach. The most time consuming part? Redesigning all headers and profile images. I'm a big believer in an organization's main page... Continue Reading →

Platform Building

Aspiring authors have it tough. Large online sellers like Amazon have driven down book prices. Those with an already made platform can still succeed, but to cut costs, publishers have cut publicists and marketing. Indie authors and small press authors are familiar with doing their own leg work. Perhaps seeing their success is what drove... Continue Reading →

Short Stories and #DecemberGiveaway

Over December, I gave away an exclusive short. While that remains such for my mail list, I've decided to give this second short to the internet at large - mainly you lovely readers. If you enjoy it, please pop on over and check out my debut, High Summons.  Eligos - A short story from the Warlock... Continue Reading →

Ultimate Fantasy Book Tour

I was lucky enough to be picked for a free week long book tour from Ultimate Fantasy Books. All I had to do was join this group on Goodreads and participate. Ultimate Fantasy Books reached out to different book bloggers, scheduling 7 days of spotlights, reviews, and excerpts. Overall, I was featured in a post... Continue Reading →

Marketing: Taking the Leap

How do you judge your marketing success if you don't have direct access to book sales? Well, to some degree, you can't judge individual campaign types or individual ad success. Amazon rankings can help, but once again, the system there is comparative and inconsistent. When publishing traditionally, you generally get schedule reports with paychecks. Mine... Continue Reading →

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