Marketing Week

I've done a few promotions (paid and free) in the past, but I find that besides Bookbub, it's extremely hard to get a good return on investment (ROI). BargainBooksy gets high results, but when you've got to lower your price and deal with a price per book (PPB) of ~$0.35, you need a high amount... Continue Reading →

Weekend Experiment: 99c Sale

Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →

BookBub

On October 15th, I ran a fantasy ad via BookBub ($594) for my debut novel, High Summons. At the time, my young adult urban fantasy series (WARLOCK OF ROCHESTER) had two available books, and I'd just provided the third to my publisher. Book Stats when accepted for ad: Reviews: 10 Average Amazon Stars: 4.1/5 Copies Sold Daily:... Continue Reading →

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