Marketing: Instagram/Facebook Ads

Recently, my vacation to Iceland led to an offer for $30 in advertising credits. If you want a quick summary, don't unless you: 1) have a significant Instagram following; 2) have the time and money to lose; and 3) have a book on sale. That seems to be the only people I've seen with success... Continue Reading →

Weekend Experiment: 99c Sale

Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →

Full Price Promos

As a small press author, I can't always get my publisher to price down my book for promotions, yet most promo sites are all about $0.99 and free e-books. I've been experimenting with the few sites which allow books above $2.99, and here's what I've found: Book Reader Magazine - absolutely useless. Not a single sale... Continue Reading →

BookBub

On October 15th, I ran a fantasy ad via BookBub ($594) for my debut novel, High Summons. At the time, my young adult urban fantasy series (WARLOCK OF ROCHESTER) had two available books, and I'd just provided the third to my publisher. Book Stats when accepted for ad: Reviews: 10 Average Amazon Stars: 4.1/5 Copies Sold Daily:... Continue Reading →

Internet Cliques?

Social Media – the cliques of the internet. While the pack of internet folks moves from one to the next, there’s always some that stay behind. Memes joke about the two sides of Tumblr – of Pinterest. Digital anthropologists study them like physical civilizations. I stare and slink away back to dead bodies. Dead bodies... Continue Reading →

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