And what I'm sure you've all been waiting for - the part where I talk about what I'd do differently next time. Only run it for a single week Set dates beforehand with Amazon Keep promos to days 4-6 On the 2nd or 3rd day post-free book week, have another promo Of course, some of... Continue Reading →
Marketing Tests: Free Book Promo Part 2
At the beginning of April, I went through the fun process of setting High Summons – the first book in my Warlock of Rochester series – to free. I’ll be breaking my analysis and summary of how I did this, what happened, and how I would do it better in the future into three parts. In this one,... Continue Reading →
Marketing Tests: Free Book Promo Part 1
At the beginning of April, I went through the fun process of setting High Summons – the first book in my Warlock of Rochester series – to free. I’ll be breaking my analysis and summary of how I did this, what happened, and how I would do it better in the future into three parts.... Continue Reading →
Marketing: Instagram/Facebook Ads
Recently, my vacation to Iceland led to an offer for $30 in advertising credits. If you want a quick summary, don't unless you: 1) have a significant Instagram following; 2) have the time and money to lose; and 3) have a book on sale. That seems to be the only people I've seen with success... Continue Reading →
Weekend Experiment: 99c Sale
Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →