Most who are passionate about writing don't want to settle for one book. It's not - published then done. It's a stream of ever moving ideas and stories. People we wake up with. People who shimmer on the edges of our waking reality. Often, the first book an author has published isn't the first book... Continue Reading →
Marketing: Taking the Leap
How do you judge your marketing success if you don't have direct access to book sales? Well, to some degree, you can't judge individual campaign types or individual ad success. Amazon rankings can help, but once again, the system there is comparative and inconsistent. When publishing traditionally, you generally get schedule reports with paychecks. Mine... Continue Reading →
Reviewers: Solicited and Random
Reviews sell books. They're also a pain. Depending on what website you believe, as few as 1% of readers might actually write a review. For authors, that's unfortunate. Reviews (as mentioned in the first line) sell books. Good, bad - they increase your presence online. Now, there are solicited reviews as well as these random... Continue Reading →
Author Spotlight: Jane McGarry
Title: Unexpected Rewards Olivia Davenport is looking forward to her future. After all, Prince Liam has professed his love and King William has promised her a reward for her role on a recent mission. She fully expects to continue her knightly training while enjoying a blossoming romance with her Prince. The King, however, has other ideas, appointing... Continue Reading →
Marketing: The Annoying Kind
My marketing updates have been well-received, so I'm tossing another one your way. Unlike the blog tour and shop talk, this one is my least favorite technique. Why? Because there is a thin line between marketing through these so-called "public cold calls" on social media and spamming. Oh, I felt some of you roll your eyes.... Continue Reading →