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Marketing Week

I've done a few promotions (paid and free) in the past, but I find that besides Bookbub, it's extremely hard to get a good return on investment (ROI). BargainBooksy gets high results, but when you've got to lower your price and deal with a price per book (PPB) of ~$0.35, you need a high amount... Continue Reading →

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Upcoming Month

Things are busy on the writer's side for me. THE ONE THAT LIVES is in Mark Lawrence's Self-Published Fantasy Blog Off (Yr. 5)! If you're curious, THE ONE THAT LIVES is a supernatural horror / dark fantasy. Pretty gory at parts. Imagine Supernatural (TV show) meets Lord of the Rings. It's also available on Kindle... Continue Reading →

Book Expo Year 2

Once again, my day job sent me to Book Expo America (BEA) for the second time this year. 2019 has been a bit insane for me. We're expanding rapidly, looking to push new markets, so while last year involved a lot of floor time between meetings,  I spent 99% of this year in meetings with... Continue Reading →

Marketing: Instagram/Facebook Ads

Recently, my vacation to Iceland led to an offer for $30 in advertising credits. If you want a quick summary, don't unless you: 1) have a significant Instagram following; 2) have the time and money to lose; and 3) have a book on sale. That seems to be the only people I've seen with success... Continue Reading →

Weekend Experiment: 99c Sale

Stacking ads - the indie author way? Obviously, putting one after another or even multiple ads on the same day should widen your visibility. However, not all promotions are the same. While I've found previous success with larger ads (i.e. BookBub) or the blog tour if I'm aiming for reviews, my move from publish-focused to... Continue Reading →

#6books6months

I'm cutting this month by month release schedule at six. From here forward, I'll space the remaining six books out for my sanity and my wallet. In the age of the indie author, no marketing isn't reality. Though my books are selling steadily, continuing would result in my buying covers faster than I recuperated the... Continue Reading →

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